PROCESS
Our creative process ensures your vision comes to life with clarity and precision. We start with a collaborative creative brief to understand your goals. Next, we develop various stylistic options for your approval. We then generate and select images that align with your vision. Finally, we retouch and integrate your brand into the final imagery for diverse applications. Our streamlined approach reduces the time from concept to output by 90%.
Nothing you see on this page exists.
There are no photographs. No 3d renders. There are no pens, pencils, cameras or retouchers involved. Seriously.
Our creative process ensures your vision comes to life with clarity and precision. We start with a collaborative creative brief to understand your goals. Next, we develop various stylistic options for your approval. We then generate and select images that align with your vision. Finally, we retouch and integrate your brand into the final imagery for diverse applications. Our streamlined approach reduces the time from concept to output by 90%.
Nothing you see on this page exists.
There are no photographs. No 3d renders. There are no pens, pencils, cameras or retouchers involved. Seriously.
For Kazevo, we crafted worlds infused with pop art and constructivist influences, showcasing 3D environments that bring 2D pop art to vivid life.
Kazevo is a new Japanese department store for edgy fashion labels. The dynamic brand is geared toward young, trendy customers ready to catch the next fashion wave. Images ran on billboards, in magazines, in newspapers and in Kazevo store in Japan.
Disciplines: Advertising, Post-Photography
CREATIVE & ART DIRECTION: Ghassan Naji
AI ARTISTS: Ghassan Naji
PHOTOGRAPHERS: None
3D Artists: None
MAKEUP: None
SET BUILDS: None
RETOUCHING: None
LOCATION: None
AI ARTISTS: Ghassan Naji
PHOTOGRAPHERS: None
3D Artists: None
MAKEUP: None
SET BUILDS: None
RETOUCHING: None
LOCATION: None
Nothing you see here existed last week.
(except the logo).
(except the logo).
Nothing.
PROCESS
1. Creative Brief
The creative brief is created collaboratively between AiJIVE and the client. While the client in the initial meeting provides essential information about their goals, objectives, target audience, and specific requirements, AiJIVE uses their creative expertise to shape the brief into a roadmap for the project. AiJIVE ensures that the brief captures the essence of the client's needs while also providing the necessary direction for the creative team to develop effective and impactful solutions.
Creative Brief: Kazevo Department Store Campaign
Project Overview:
Create a visually captivating and engaging campaign for Kazevo, a new Japanese department store specializing in edgy fashion labels. The campaign should reflect Kazevo's dynamic and trendsetting brand identity, combining pop art and constructivist influences to transform 2D pop art into vibrant 3D environments. The campaign will be displayed on billboards, in magazines, newspapers, and within the Kazevo store in Japan.
Create a visually captivating and engaging campaign for Kazevo, a new Japanese department store specializing in edgy fashion labels. The campaign should reflect Kazevo's dynamic and trendsetting brand identity, combining pop art and constructivist influences to transform 2D pop art into vibrant 3D environments. The campaign will be displayed on billboards, in magazines, newspapers, and within the Kazevo store in Japan.
Client:
Kazevo Department Store
Kazevo Department Store
Objective:
To introduce Kazevo as the go-to destination for young, trendy customers seeking edgy fashion labels. The campaign should resonate with the target audience, capturing their attention and inspiring them to explore the store's offerings.
To introduce Kazevo as the go-to destination for young, trendy customers seeking edgy fashion labels. The campaign should resonate with the target audience, capturing their attention and inspiring them to explore the store's offerings.
Target Audience:
Fashion-forward individuals aged 18-30, particularly those with an affinity for edgy and unique fashion trends. The audience is digitally-savvy, embraces pop culture, and is keen on discovering the latest fashion wave.
Fashion-forward individuals aged 18-30, particularly those with an affinity for edgy and unique fashion trends. The audience is digitally-savvy, embraces pop culture, and is keen on discovering the latest fashion wave.
Key Message:
"Step into the World of Kazevo: Where Fashion Meets Art!" Showcase the fusion of pop art and constructivist influences within the store's offerings, inviting customers to experience fashion in a whole new dimension.
"Step into the World of Kazevo: Where Fashion Meets Art!" Showcase the fusion of pop art and constructivist influences within the store's offerings, inviting customers to experience fashion in a whole new dimension.
Deliverables:
Create imagery for the following applications: Billboard advertisements, magazine spread, and in-store displays.
Create imagery for the following applications: Billboard advertisements, magazine spread, and in-store displays.
Visual Style:
Vibrant and bold color palette, drawing inspiration from pop art's bright hues.
Striking use of geometrical shapes and patterns, influenced by constructivist art.
Renderings that bring 2D pop art elements to life, creating a sense of depth and dynamism.
Models dressed in edgy fashion labels, confidently embracing the intersection of fashion and art.
Vibrant and bold color palette, drawing inspiration from pop art's bright hues.
Striking use of geometrical shapes and patterns, influenced by constructivist art.
Renderings that bring 2D pop art elements to life, creating a sense of depth and dynamism.
Models dressed in edgy fashion labels, confidently embracing the intersection of fashion and art.
Tagline Options:
"Fashion Reimagined: Kazevo's Pop Art Revolution"
"Where Edgy Fashion Becomes Living Art: Kazevo Unveiled"
"Step Inside the Canvas: Kazevo's 3D Fashion Odyssey"
"Fashion Reimagined: Kazevo's Pop Art Revolution"
"Where Edgy Fashion Becomes Living Art: Kazevo Unveiled"
"Step Inside the Canvas: Kazevo's 3D Fashion Odyssey"
Timeline:
Campaign concept and visual development (Campaign Styles)
Production (Generate Creative)
Selection & Edit
Retouching & Output (Brand Integration)
Campaign concept and visual development (Campaign Styles)
Production (Generate Creative)
Selection & Edit
Retouching & Output (Brand Integration)
Additional Notes:
The visuals should be adaptable for digital promotion on social media platforms.
The visuals should be adaptable for digital promotion on social media platforms.
Approval Process:
Creative brief, visuals (Campaign Style), and final images will be presented to the client for feedback and approval to ensure alignment with Kazevo's brand vision and objectives.
Creative brief, visuals (Campaign Style), and final images will be presented to the client for feedback and approval to ensure alignment with Kazevo's brand vision and objectives.
Moodboard:
A moodboard is a visual tool that helps convey the intended look, feel, and atmosphere of a project. It's a curated collection of images, textures, colors, typography samples, and other visual elements that represent the overall aesthetic and mood that the project aims to evoke. Moodboards are used to provide a tangible reference for the creative team and the client, ensuring that everyone is on the same page regarding the project's visual direction.
A moodboard is a visual tool that helps convey the intended look, feel, and atmosphere of a project. It's a curated collection of images, textures, colors, typography samples, and other visual elements that represent the overall aesthetic and mood that the project aims to evoke. Moodboards are used to provide a tangible reference for the creative team and the client, ensuring that everyone is on the same page regarding the project's visual direction.
2. Campaign Styles
Our Creative Director collaborates with AI artists to craft a variety of stylistic options in alignment with the creative brief. These stylistic alternatives are then presented to the client for their consideration and approval. Once a choice is made, we proceed to the subsequent phase of the process: generating creative content that resonates with the client's selected style.
3. Generate Creative (AI assisted tech)
AI artists will create a significant volume of images in the chosen style, from which the Creative Director will make selections for approval.
4. Selection & Edit
The Creative Director carefully assesses all the generated images, choosing the ones that best align with the brand's vision and objectives.
5. Retouching, Brand Integration & Output
Ensure proper brand integration in all final imagery. Complete the finalization of imagery to suit diverse essential applications.
Deliverables:
Create imagery for the following applications:
Billboard Advertisements: Engage high-traffic urban locations in major cities with a focus on dynamic 3D environments, vividly showcasing Kazevo's unique fusion of fashion and art.
Magazine Spread: Craft a central campaign image that draws attention and curiosity.
In-Store Displays: Design visuals that seamlessly integrate into the physical space of the store. These displays should immerse customers in the dynamic 3D pop art environment as they step inside, echoing the brand's identity and offering a captivating shopping experience.
We reduced the time from concept to output by 90%
Let's Make Something EXTRAORDINARY Together.
Explore our diverse collections showcasing AI-generated artwork across various themes. Each collection highlights our ability to tailor creative designs to meet the specific needs of different industries. Dive into our portfolio to see how we bring unique visions to life.
Explore our diverse collections showcasing AI-generated artwork across various themes. Each collection highlights our ability to tailor creative designs to meet the specific needs of different industries. Dive into our portfolio to see how we bring unique visions to life.