For LUMINEX, we're crafting a unique series of graphics for a new brand identity for LUMINEX. The goal is to create visuals that encapsulate the essence of LUMINEX's identity and values.

LUMINEX is a dynamic platform that brings together tech visionaries and innovators, fostering connections that ignite innovation. Their carefully curated ecosystem fuels forward progress by sparking collaboration among ingenious minds. With visuals that span digital landscapes and live events, LUMINEX illuminates groundbreaking ideas and propels the tech industry forward.

AiJIVE, 2023
Disciplines: Branding Assets

CREATIVE & ART DIRECTION: Ghassan Naji
AI ARTISTS: Ghassan Naji & Bahar Abbasi
3D Artists: None

Photographers: None
Nothing you see here existed last week.
(except the Logo & Brand Colors).

Nothing.
PROCESS
Brand Assets
The client, LUMINEX, has provided us with their logo and brand colors as the foundational elements for this project. These assets serve as the starting point to shape the new brand identity graphics.
1. Creative Brief
The creative brief is created collaboratively between AiJIVE and the client. While the client in the initial meeting provides essential information about their goals, objectives, target audience, and specific requirements, AiJIVE uses their creative expertise to shape the brief into a roadmap for the project. AiJIVE ensures that the brief captures the essence of the client's needs while also providing the necessary direction for the creative team to develop effective and impactful solutions.

Creative Brief: Graphics for new brand identity for LUMINEX
Project Overview:
This creative brief outlines the project for producing a unique series of graphics for a new brand identity for LUMINEX. The goal is to create visuals that encapsulate the essence of LUMINEX's identity and values.
Client:
LUMINEX
Objective:
The primary objective is to develop a set of graphics that define and communicate LUMINEX's brand identity. These graphics will be used across various platforms to create a consistent and recognizable brand presence.
Target Audience:
The target audience includes individuals or businesses seeking a platform where ideas converge, trustworthy partnerships, and purpose-driven growth.
Key Message:
Ideas Converge, Partnerships Thrive, Purposeful Growth
Deliverables:
Graphics for printed materials (Report covers, business cards, stationery)
Visual elements for digital platforms (website banners, social media)
Presentation template visuals (PowerPoint/Keynote)
Graphic elements for ADs

Visual Style:
Fluid, beautiful, and colorful abstract forms that evoke feelings of growth, creativity, and unity. Utilize flowing lines, dynamic shapes, and a rich, harmonious color palette to create visuals that captivate and resonate.
Tagline Options:
"Where Ideas Converge and Partnerships Thrive"
"Your Trusted Partner in Purposeful Growth"
"Nurturing Ideas, Fostering Growth"
"Guiding Your Growth Journey with Purpose"
Timeline: 
Concept and visual development (Styles) 
Production (Generate Creative) 
Selection & Edit 
Retouching & Output (Brand Integration)
​​​​​​​Additional Notes:
Maintain a visual coherence that resonates with LUMINEX's mission.
Maintain the organic, flowing visual coherence while reflecting LUMINEX's mission.
The brand visuals should deeply resonate with those seeking creative partnerships.
Incorporate abstract forms that evoke emotions of innovation, and beauty. 
Approval Process:
Creative brief, visuals (Style), and final images will be presented to the client for feedback and approval to ensure alignment with LUMINEX's brand vision and objectives.
Moodboard:
A moodboard is a visual tool that helps convey the intended look, feel, and atmosphere of a project. It's a curated collection of images, textures, colors, typography samples, and other visual elements that represent the overall aesthetic and mood that the project aims to evoke. Moodboards are used to provide a tangible reference for the creative team and the client, ensuring that everyone is on the same page regarding the project's visual direction.
2. Styles
Our Creative Director collaborates with AI artists to craft a variety of stylistic options in alignment with the creative brief. These stylistic alternatives are then presented to the client for their consideration and approval. Once a choice is made, we proceed to the subsequent phase of the process: generating creative content that resonates with the client's selected style.
3. Generate Creative (AI assisted tech)

AI artists will create a significant volume of images in the chosen style, from which the Creative Director will make selections for approval.
4. Selection & Edit

The Creative Director carefully assesses all the generated images, choosing the ones that best align with the brand's vision and objectives.
5. Retouching, Brand Integration & Output

Ensure proper brand integration in all final imagery. Complete the finalization of imagery to suit diverse essential applications.

Deliverables:
Graphics for printed materials (Report covers, business cards, stationery)
Visual elements for digital platforms (website banners, social media)
Presentation template visuals (PowerPoint/Keynote)
Graphic elements for ADs
Report Covers
Website
Ad
We reduced the time from concept to output by 90%.
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